Magazine Article | July 21, 2010

Research & Trends: The Future Of Stores: The Employee Experience?

Source: Innovative Retail Technologies

By Steve Rowen, RSR

In our recently released report, The Customer-centric Store 2010: How Retailers Engage Tech-enabled Customers, retailers recognize the in-store customer experience is in dire need of refinement — and soon. However, while 73% of respondents tell us this is the most important opportunity they face this year, it is their united view of the means to that end that is so fascinating: The most widely selected subsequent opportunities all point to an employee base with more time, more knowledge, and more of the tools required to make both a reality some day.