By Inez Blackburn, Market Techniques & Innovations, Inc.
The best supply chains are not just fast and cost-effective. They must be designed in a way to take advantage of technology to allow full visibility. Knowledge is most powerful when it is shared in an environment that promotes collaboration. Too often companies limit their view of their supply chain and in doing so limit their customer experience. If you want to create a demand-driven supply chain, you need to give equal credence to the flow of information. Flow can happen if you have full access to information that results in one version of the truth.