Guest Series Part 4: The Impact Workforce And Inventory Management Have On Building Customer Loyalty

By Dawn Andre, Retail Industry Expert, RedPrairie

The blurring lines between retail verticals make it harder and harder to tell the various segments apart. This four part series has been examining these blurring lines and the impact on your workforce and inventory strategies. In Part 4, we'll focus on the integrated solutions that power these retail segments. While the lines may be blurring, the solutions that enable retailers to build customer loyalty and compete successfully are clear.

When recent news from NRF predicting a 2.3% increase in sales over last year are combined with their survey results indicating an increase in traffic and sales over Black Friday weekend, one could conclude that consumers are in the mood to shop and buy this holiday season. But retailers are finding it is value and convenience that are the foundation of the ultimate customer experience today's consumers demand. Beyond a great deal, value and convenience attract customers to your store or site and enable you to convert shoppers into buyers, buyers into loyal customers and loyal customers into advocates of your brand. Competition for consumers is fierce and retailers are blurring traditional segment lines to capture their business.