The Importance Of Gift Cards During The Holidays

The weather outside is frightful, and with the cold comes preparations for the holiday rush. That’s because the majority of US retailers say they get 20% or more of their annual sales during the winter holiday season. During the upcoming frenzy of gift giving, the value of a gift card program cannot be overstated.

Everywhere you look, people are giving and receiving gift cards. As a matter of fact, over half of all consumers purchase them, and the average consumer purchases at least two gift cards during the holiday season. The bottom line is that gift cards are an easy way for retailers to make money.  Here are some of the obvious benefits of offering gift cards and how Monetary can help.