Magazine Article | March 26, 2012

The Mobile Payment Opportunity

Source: Innovative Retail Technologies

April 2012 Integrated Solutions For Retailers

By Sahir Anand, research director, Aberdeen Group

Mobile payments are the new paradigm for tomorrow’s shopping experience.

Payments are the next step for mobile and tablet shopping. According to Aberdeen’s September 2011 Mobile and Tablet Shopping Demystified: Adoption & ROI Business Case report, after consumer adoption of mobile Web (57%) and mobile email (40%), payment transactions over a mobile phone device (m-payments) were the mobile shopping component most likely to be next identified as essential, chosen by 40% of 300 qualified enterprises surveyed by Aberdeen, including 80 companies in retail and related industries.

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