The Mobile Revolution

By Emma Naylor, Next Generation Online News

With the meteoric rise of the smartphone, shoppers are using their cell phones more and more to do both their shopping and retail related online searches (m-commerce), a trend that could eventually overtake more traditional methods of Internet browsing on a laptop or home computer.

Opinion is clearly divided however. While some shoppers actively participate within the realms of m-commerce, others are wary of mobile shopping; with the majority unnecessarily concerned with online security risks.