White Paper: The Myths Of PLM: Exploring The Gaps In The PLM Promise For The Private Label Retailer And Brand Owner

Today, technology is critical for anyone in business today. Often times, companies utilize the wrong tools for the wrong job, negating benefits they should be getting. In this paper, we explore the overexposure and myths behind PLM utilization, and an alternative to using PLM for tasks and information outside its core competency.

Is PLM still the "magic potion" that cures all product development ails? PLM originally grew from the need to make better products, through better management of engineering and design information around the manufacturing process. PLM's origin was the need to manage bills of material (BOM), manage complex images, and consolidate product design information in a centralized repository.

Roughly 15 years ago, when Product Data Management (PDM) was introduced to the fashion-related industries from more engineering-focused industries, it was hailed as the method by which all companies would collect and manage product information.