The New Era In Digital Signage

During this enlightening podcast, Intel's Retail Sector General Manager Jose Avalos talks to Erin Harris, associate editor at Integrated Solutions For Retailers/Retail Solutions Online about the advancements in digital signage technology. Specifically, Avalos explains that retailers need to incorporate fresh, creative content into the shopping experience to meet customers' expectations. Avalos describes the cell phone as the remote control for digital signage, in that that content is now one-to-one and available on the consumer's phone. Digital signage is integrating a number of new technologies, such as video analytics, gesture, augmented reality, electronic cash, social networking capabilities, and more.