Magazine Article | December 21, 2011

The New Era In Digital Signage

Source: Innovative Retail Technologies

January 2012 Integrated Solutions For Retailers

By Erin Harris, associate editor

This year, retailers will use digital signage to build their brand, provide information, and influence customer behavior.

Intel’s General Manager Retail Jose Avalos explains that the sky’s the limit for advancements in digital signage technology. According to Avalos, retailers need to incorporate fresh, creative content into the shopping experience to meet customers’ expectations. Here, he explains that digital signage is integrating a number of new technologies, such as video analytics, gesture, augmented reality, electronic cash, social networking capabilities, and more.

What does the future look like for digital signage?

Avalos: For the most part, the digital signage solutions in the marketplace have been stand-alone solutions. Today, the landscape has changed significantly. If we deployed a new network that used old technology incapable of measuring the ROI of advertising on the network, we would say that the probability of failure of that network would be very high. And, that’s because today’s consumers have a different set of expectations. Those expectations are increasing because of their access to consumer electronics. Today’s consumers have flat screen televisions in their homes. They have access to smartphone technology, advanced video machines, and more.