By Allen Buchholz, Frank Mayer & Associates
Observers of in-store merchandising are undoubtedly aware of how mobile technology is making the shopping experience more interactive and personalized.
One of the intriguing mobile tools moving beyond the pages of publications like USA Today and advertising circulars and into stores is the 2-D bar code. In March of this year, I wrote an article for Retail Solutions Online entitled "The Slow March of 2-D Bar Codes Into the Aisle."
It remains to be seen how extensively this tactic will catch fire with mobile consumers, but there is certainly more to be said. Retailers are testing and beginning to roll out programs. It will be instructive to see how their customers respond.