Magazine Article | December 21, 2011

The Receipt Marketing Rage

Source: Innovative Retail Technologies

January 2012 Integrated Solutions For Retailers

By Matt Pillar, Editor In Chief

Receipt-based marketing and couponing are paying dividends for retailers and creating loyal consumers.

What’s to gain from receipt marketing and couponing? How difficult is it to get started with receipt-based messaging? We posed these questions to a who’s-who of receipt printer marketing experts, including Angela Mansfield-Swanson, director of corporate marketing at Cognitive TPG, Epson senior marketing consultant Barry Wise, and Star Micronics director of marketing Christophe Naasz.