Guest Column | March 2, 2020

The Top 7 Use Cases For Touch Screen Object Recognition

By Matthias Woggon, eyefactive

Touch Screen

Use these examples to inspire your own brand campaigns for touch screen object recognition and interactive displays, tables and video walls.

The recognition of objects on large-scale touch screens picks up the well-known principle of cashier systems barcodes and takes it to a new level: objects which are equipped with a special marker chip or printed code can be detected and processed from multi touch displays in real-time.

The connection of physical objects with virtual information will offer new innovative applications in the future. This whitepaper presents some of the most exiting use cases of touch screen object recognition for interactive displays, tables and video walls.

  • Instant information
  • Personalization
  • Product comparison
  • Special access
  • Save and transfer data
  • Natural user interface
  • Games and effects

Instant Information

Open content directly, no more complicated menus.

Instead of complex menu structures, users can access the information in demand by simply placing any physical object on the display. As soon as an object has been detected by the touch screen, further information will open in its vicinity in form of media, widgets or apps, which then can be operated via multitouch finger control.


Welcome guests and customers individually.

Send out personalized invitations via an individual object, which is recognized by the touch screen. That way you can welcome your customers individually, offer special reductions and quotes and monitor the effect of your marketing activities with personal-exact tracking (return on invest).

Product Comparison

Virtually compare real products on the display.

When several objects are being placed on the touch screen, comparable parameters can be clearly juxtaposed in a chart for instance. Make use of this feature e.g. at point of sale, to intuitively point out the advantages of your products to your customers.

Special Access

Make content available only to selected personnel.

Equip your staff with special objects, which can call up hidden functions, content or settings. With such technology, e.g. a marker becomes a key granting access specific content to selected persons only.

Save And Transfer Data

Save information on an object and open it externally.

Use objects to transfer data virtually between two locations. For instance you can virtually save information on an object on the touch screen. As soon as the same object is being recognized by another touch screen, you will have access to the data you saved before again.

Natural User Interface

Move, filter, rotate and zoom virtual elements haptically.

With physically touchable objects you expand the operating options of a touch screen by haptical interfaces. Shift and rotate objects to execute specific actions in an application in a natural manner. That way virtual content can be moved, filtered, rotated or zoomed.

Games And Effects

Control interactive games with touchable objects on the display.

Extend interactive multiuser games by another operating dimension: via rotation of physical objects on the touch screen for instance you may steer a virtual racing car in the desired direction or execute desired actions by the positioning of various objects.

What trends and ideas are driving your brand campaigns’ touch screen interactive content in 2020?

This article was originally published on the author’s blog and reprinted with permission.

About The Author

Matthias Woggon is the CEO and Co-founder of eyefactive and creator of its AppSuite Touchscreen CMS. Under Woggon’s tenure, the eyefactive team has advanced what has been successfully established for smartphones and tablets to large-scale professional touch screens with the world's first specialized interactive digital signage app platform, a whole new eco-system with customizable touch screen apps, intuitive content management software and an extensive online app marketplace. Learn more about this new solution offered by the award-winning eyefactive, servicing global brands such as Hyatt, Ernst & Young, 3M, Nestle, McDonald’s and BMW, by visiting