Having a nice website, online product catalog and a strong digital presence alone are no longer differentiators in the marketplace, and since customers are more empowered than ever today, the new reality is that customer experience is king. Competition is also pushing prices down and speeding the pace of change in virtually every market. The key concerns for commerce, marketing, sales, and IT executives are about core business issues: how to increase revenue; how to accelerate the pace of change; and how to handle growth when it comes. An IDC study revealed the implementation of SaaS based e-commerce could improve the total cost of e-commerce businesses by 50%. Boston Consulting Group agrees with these figures, with research showing companies can decrease their TCO by 20-50%.