Timex Optimizes Keyword Searches And Drives Online Sales

By Adobe

Leading timepiece manufacturer achieves up to 500% return on ad spending with Adobe® SearchCenter , powered by Omniture®, and Adobe SiteCatalyst®, powered by Omniture

Timex wanted to leverage its popular brand to increase traffic to and revenue from its website. The company implemented Adobe SearchCenter and Adobe SiteCatalyst to enhance its website's performance, resulting in a 35% improvement in sales conversion and a $5 increase in average order size.

Featured prominently in magazine ads and as a sponsor of many high-profile athletic events, the Timex name is well recognized worldwide. Founded in 1854, the privately held timepiece manufacturer offers an impressive lineup of brands—ranging from the universally recognizedTimex nameplate to the luxury Valentino and Versace brands—and is one of the leading watch companies in the world.