Toyota Dealership Rebuilds Facility And Brand Image With Digital Signage

By Scala

Camelback Toyota, a dealership located in the heart of Phoenix, is receiving a lot of attention for its recent renovations. after 22 years of selling Camrys, 4Runners and other models in its old facility, Camelback Toyota has moved light years ahead with its new, state-of-the-art, 62,000 square-foot showroom alongside a 65,000 squarefoot service facility.

"Our sole objective was to create an atmosphere of comfort for our guests whether they are buying a new vehicle or servicing their vehicle," said Kim McKay, Customer Relations Manager at Camelback Toyota. "We wanted our guests to experience a wow factor when they walk into the showroom, but that's only possible if we made some big changes to the look, the amenities and the technology."

Working with interior designers, McKay and her team created a showroom that captures the Toyota brand while at the same time warmly welcomes customers. When guests arrive, they walk into a breathtaking lobby completely surrounded by thick glass, adorned with contemporary furnishings, and artfully decorated with rich colors and textures. Guests have said, "It's like walking into the lobby of a grand hotel."