By Erin Harris, editor-in-chief
September 2016 Innovative Retail Technologies
How PetSmart improves the customer’s in-store experience by syncing traffic with labor scheduling.
PetSmart, the more than 1,450-location specialty retailer dedicated to pets and pet parents, upholds its mission to help passionate associates bring pet parents closer to their pets so that they can live more fulfilled lives. Dustin Baldwin, PetSmart’s director of store operations, ensures associates have the tools necessary to execute that mission with every customer, which is why PetSmart embarked on the task of introducing traffic counting technology to store locations.