True Religion Brand Jeans Launches First Apple iPhone Application
Software from Global Bay to Power M-Commerce Enabled Application
Global Bay Mobile Technologies, a leading provider of next-generation mobile retail software, recently announced the availability of the first iPhone application for premium denim and sportswear brand True Religion Brand Jeans. Available as a free download in the iTunes store, the True Religion iPhone app allows users to access core product information, purchase products, and more.
The True Religion iPhone application offers a rich mobile experience for True Religion customers with a number of features designed to maximize the user experience. Users who download the app will be able to browse up to date product information, view multiple product images of each item, share products with friends through email, Facebook, and Twitter, and purchase products. Additionally, the app features a comprehensive store locator feature that provides a list of the nearest True Religion retail stores and shows their location on Google Maps.
"Supporting e-commerce purchasing ability on mobile is a logical extension of our multi-channel Web strategy, and the iPhone represents a key tool that allows us to interact with a very important customer demographic," said Ben Lau, True Religion E-Commerce Manager. "As mobile purchases become an increasing part of our revenue, it is essential to offer this alternative shopping method to our on-the-go shoppers. Global Bay was able to seamlessly integrate with our e-commerce systems to create a very compelling app that went live in the iTunes store extremely fast."
"It was very important for the True Religion iPhone app to maintain the integrity of the brand, so our goal was to replicate the brand's look and feel within the app," said Global Bay CEO Sandeep Bhanote. "We took great care to develop an application that met our high standards for functionality, and to that end, this project was a huge success."
About Global Bay
Global Bay Mobile Technologies is a leading provider of next-generation mobile retail software that significantly enhances retailer-to-consumer interaction. Its patented technology platform generates tangible ROI by driving store traffic, increasing units per transaction (UPTs), and improving the in-store consumer experience. Global Bay's unique, holistic approach to mobile leverages retailers' existing POS, e-commerce, and store systems and operates on all handheld devices including Apple, Windows, and Android. Retailers deploying Global Bay have the flexibility to choose their preferred back-end technology and mobile device. Global Bay customers include Coach, Guess Jeans, Timberland, True Religion, Crocs, and other leading retailers. Founded in 2002, Global Bay is a private company headquartered in South Plainfield, New Jersey with offices in the United Kingdom. For more information, visit www.globalbay.com.
About True Religion
True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, visit www.truereligionbrandjeans.com.
SOURCE: Global Bay Mobile Technologies