Vendor Insight: Trust: The Secret Sauce In Social Commerce
Source: Innovative Retail Technologies
By Dayna Bateman, Fry
Any salesperson will tell you, without trust there is no sale. Trust doesn't sell goods, but it acts as a wrecking ball against the brick wall of uncertainty that can stop shoppers from going through with the transaction.
Trust is the reason that social media matters to e-commerce. Understanding this is the first step to understanding how to make the most of the social Web for your online business.
access the Magazine Article!
Log In
Get unlimited access to:
Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue.
X
Enter your credentials below to log in. Not yet a member of Retail IT Insights? Subscribe today.
Subscribe to Retail IT Insights
X
Subscribe to Retail IT Insights
This website uses cookies to ensure you get the best experience on our website. Learn more