Trust: The Secret Sauce In Social Commerce

By Dayna Bateman, Fry

Any salesperson will tell you, without trust there is no sale. Trust doesn't sell goods, but it acts as a wrecking ball against the brick wall of uncertainty that can stop shoppers from going through with the transaction.

Trust is the reason that social media matters to e-commerce. Understanding this is the first step to understanding how to make the most of the social Web for your online business.