By Matt Pillar, Editor In Chief
Because everyone plans around the weather, understanding Mother Nature can help the retailer’s bottom line.
The Weather Underground website (www.wunderground.com) has gained quite a following of both casual forecast observers and weather enthusiasts, having established its credibility by providing more detailed and accurate localized weather forecasts than can be found on the major networks. Now, the company is taking that fine-tuned forecasting credibility to the business community, offering detailed analysis of the weather and its impact on retail sales. For the time being, its new online business center offers an array of tools free of charge. Toby Skinner, VP of marketing at Weather Underground, explains here.