US Fashion Apparel Brand Leverages Radial Operations To Meet Customer Demand and Exceed Expectations, Even During Promotional Volume Spikes

THE CHALLENGE

A leading apparel brand with $2B+ in revenue was deeply concerned about its ability to meet online consumers’ expectations. The brand sought to bring its excellent brick-and-mortar customer experience online and made a firm delivery promise to consumers while also providing them with compelling promotions.

As the brand’s volumes spiked during promotions, its 3PL struggled to keep up with the pace. The 3PL had difficulty accommodating demand and provided little transparency into operations. The brand sought to make a change that would enable it to meet and exceed customer expectations through operational excellence.