Using Distributed Order Management To Grow Sales

By David Potts, founder and CEO, SalesWarp

Consumer buying behaviors and expectations have changed in recent years.  Buyers have access to more information and the ability to locate products across multiple channels.  A shopper often researches physical and digital channels before making a purchase.  This makes it more difficult for sellers to manage and predict when and where the final sale will occur.

Regardless, buyers expect a smooth, seamless process and products to be available on demand.  They may want to use the store as a showroom and purchase online, and vice versa.  Retailers who don’t provide customers with the product — at the exact time and location the customer is ready to buy — are losing key sales and jeopardizing customer loyalty.

Customers expect efficient and modern retail experiences.  They expect to find what they need, at a good price, with quick delivery options, regardless of the sales channel.  In an American Express Survey, “78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience.”  Out of stock, unexpected shipping costs, and ineffective promotions mean lost sales, and often, a lost customer.