Using Geodemographic Analysis To Grow An International Business

Experian Business Strategies demonstrated to Ekornes how using Micromarketer Generation3 could improve their geographical and customer analyses in all their markets around the world. MicromarketerG3 is Experian Business Strategies' powerful desktop local area analysis, mapping and reporting software. Equipped with MicromarketerG3, Ekornes has the ability to profile customers, define trade areas, set sales territory boundaries and targets, model data, and create maps to visualize and support their strategies for expansion.

Through MicromarketerG3, Ekornes also gains access to Experian's full suite of Mosaic consumer classification tools, including Mosaic Global and Mosaic USA. Mosaic USA classifies all North American households into 60 Mosaic types and 12 lifestyle groups that share demographic characteristics. This allows Ekornes to have a consistent comparison of American consumers to the European market through Mosaic Global, which has a direct link back to individual market segmentations in 24 countries.