Article | March 8, 2021

Using Omnichannel As An Intentional Customer Retention Strategy

Source: Radial
customer experience

Customer retention is one of the biggest challenges retail and eCommerce businesses face. Not just because acquiring new customers is 5-25 times more expensive than retaining current customers, but because customers are demanding. 

Nearly 50% will jump ship if your customer service isn’t up to their standards, and 69% of shoppers are less likely to buy from you again if their order arrived 2 days later than promised. 

But the truth is, even when faced with these incredibly high customer expectations, customer retention isn’t out of reach. By integrating an omnichannel OMS solution into your operations, you can meet (and even exceed) customer desires. 

In this post, we’ll break down exactly what omnichannel order management system features to look for and show you how to use them to enhance your customer retention strategy. 

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