VARs Should Offer Broader Solutions To Cannabis Dispensaries

Because the RSPA is North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, and grocery verticals, the association is strongly positioned to meet the needs of IT solution providers who serve cannabis dispensaries. The RSPA Cannabis Community, created in late 2020, helps members meet and network with others interested in the cannabis vertical and fosters business development opportunities for RSPA members, all in a vendor-neutral atmosphere.

The headline you just read was the consensus thinking of the executives attending a recent online meeting of the RSPA Niche & Startup ISV Community. Often times VARs attempting to penetrate this vertical focus only on the point of sale system and related software, and they find little success because of the glut of companies pushing their own POS solution.

Savvy VARs have found a profitable alternate path that helps them establish an immediate business relationship with the dispensary – with sights set on becoming that merchant’s trusted advisor in the long run. Among the top comments from the meeting were: