Video Analytics For Retail: Going Beyond Loss Prevention

By Marc Holtenhoff, CEO and director, Aimetis

In my last column, I noted that more and better tools to combat retail theft have come to market in recent year, including video analytics software. While video analytics is most commonly deployed in loss prevention applications, it is also very useful to address a variety of other challenges. In fact, the current trend is for non-LP groups to use video analytics to improve revenues and enhance operations. Here, then, are some operations, merchandising and customer service applications for video analytics...