Walmart’s mission is to be the destination for customers no matter how they want to shop or what they want to shop for. And, as a mass retailer, we know that customers shop differently across categories. Some categories are more transactional, like groceries and consumables, while others are more inspirational, like apparel and home.
Today, we’re doubling down on the latter and unveiling a new digital shopping experience aligned with how customers naturally shop for home products. As the head of Home for Walmart U.S. eCommerce, and admittedly design-obsessed, I’m personally excited about the changes we’re making to help our customers shop the high-quality, on-trend and, of course, affordable home assortment we offer on Walmart.com.
Shopping for your home should be fun and engaging. It’s about putting items in context to help customers imagine products in their own personal living spaces. With this launch, we’re making it faster, easier and more inspiring for customers to discover the best of our assortment no matter their personal style. Here’s what we’re introducing:
A Home destination page that features curated collections guided by design trends and in-house stylists
Nine shop-by-style options, including modern, mid-century, traditional, glam, industrial, bohemian, farmhouse, transitional and Scandinavian (my personal favorite is a combination of modern and mid-century)
Editorial-style imagery and design tips that will enable customers to discover different styles and how to pull together a complete look
The experience will roll out over the coming weeks and will offer the first glimpse of our broader Walmart.com redesign, which will launch later this year.
Over the past year, we’ve nearly doubled our home assortment and introduced a wide variety of furniture and home decor items, like a new Scandinavian line of furniture for kids and refreshed assortment of modern furniture. Now, it is going to be that much easier for customers to shop these items and more. Home is where the heart is, after all.