7 Ways To Connect Customers' In-Store And Digital Behaviors
By Mila D’Antonio, Principal Analyst, Ovum
As retailers ramp up their efforts to unify customers’ offline and online journeys, solutions like identity management, the use of connected customer graphs, location-based tracking, machine learning, and IoT will all play an important role in helping to connect customers’ digital and physical behaviors.
John Wanamaker, a merchant in the 1800s whose stores eventually became part of Macy’s, famously coined the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
access the Magazine Article!
Log In
Get unlimited access to:
Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue.
X
Enter your credentials below to log in. Not yet a member of Retail IT Insights? Subscribe today.
Subscribe to Retail IT Insights
X
Subscribe to Retail IT Insights
This website uses cookies to ensure you get the best experience on our website. Learn more