Magazine Article | April 19, 2017

7 Ways To Optimize Omni-Channel Engagement

Source: Innovative Retail Technologies

By Mila D’antonio, Principal Analyst, Customer Engagement, Ovum

Technology plays a strategic role in a retailer’s ongoing effort to engage the customer.

It’s no secret: The retail landscape is a rocky one of late, with announcements of store closures occurring on a regular basis. With mall stalwarts such as Macy’s, JCPenney, and Sears continuing to shrink this year, and furthermore others such as The Limited shutting down completely, retailers left standing are looking for a lifeline.

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