There are numerous reasons why customers may change their mind half way through the purchasing process. Let’s have a look:
In today’s fast paced environment, online shoppers often have a few tabs open during the purchase process. They compare products from different vendors on the go, so if your website is too slow or crashing, your patrons might not have enough patience to complete the order. The majority of online shoppers nowadays are savvy technology users and prefer to shop using their mobile devices. Make sure your website is mobile friendly and bug-free every step of the way.
One of the most upsetting things in a shoppers’ experience is facing additional fees and unexpected costs at the check-out stage. Be upfront with your pricing. Explain shipping options in detail and display shipping fees clearly.