By Christina Lee
These days, AI is no longer the preserve of sci-fi but is in our everyday lives. Companies across the globe are using it to help solve everyday problems and bring in new leads. Even as a small business, you can use it to your advantage. Here are some ways you can use AI to bring in new customers and grow your business online.
Obtain More High-Quality Leads
You may feel that you're doing everything you can to bring in new leads to your site, but you're not getting the increase in sales that you were expecting. If this is happening to you, then you're most likely getting bad-quality leads that just aren't likely to buy. There could be a few reasons for this, such as targeting the wrong audience, promoting on wrong social media platforms, and so on.
To find out where you're going wrong, you can use AI tools. These will help you extract more relevant data, to help you find your audience. They also can provide analytics on their behavior, so you can work out where your audience is and pursue them.
Reduce Cart Abandonment
This is something that all online sellers must tackle. Your customers get all the way to the checkout, but then leave and never complete their purchase. There are a few different reasons why this might be. There may not be the payment option they want to use, or the checkout process is too complicated.
You can use AI to reduce cart abandonment. AI chatbots are a good way of doing this, as they can be available to answer questions whenever the customer needs them to. They also can alert the customer to deals that have just come in, making it more likely that they'll complete their purchase.
Improve Your Content Strategy
Part of your marketing will be in content creation. This is important, as it helps you reach out to new leads, and bring them in. You need to be putting out top-quality content to bring those leads in. If you're not getting the leads that you want, you can use AI to identify any gaps in your marketing strategy.
'Good AI will be able to trawl through your existing content, looking at what you're offering' says business writer Cameron Jenkins, from State Of Writing and Lia Help. 'It will then report back its findings to you, so you can make improvements.'
Offer Personal Marketing
One of the biggest benefits of AI is that it makes it easier than ever to offer a personalized marketing experience to the customer. When you're able to offer deals that are relevant to them, they're much more likely to complete a sale.
For example, AI recommendation systems examine a customer's activity on your site, previous purchases, and more. Using that data, they will tailor marketing directly to that customer.
Improve The Website Experience
Ease of use on your website is so important to your customers. They want to be able to get around easily and find what they need. If they can, they're way more likely to buy from you. You can use AI to improve your website and make the user experience even better.
For example, you can use AI search relevance. 'This helps improve search results, showing the customer more relevant results when they search within your site' says tech blogger Philip Wheeler, from Boom Essays and Essayroo.
You also can use chatbots, as mentioned earlier. These offer help and assistance across the whole site. If the customer has a question, they can get it answered right away.
There are also personalized recommendations. This is something you'll see being used on-sites like Amazon. Their AI uses the data from customers' previous searches to show them offers on items they're likely to want.
There are so many ways you can but AI to use on your site. Use some of these tips to improve the shopping experience for your customers, and you'll see that you get new leads almost right away. It's a technology that every online seller needs to be using, to get the most out of their store.
About The Author
Christina Lee is a project manager and writer for Personal statement help and Academized. Here, she writes about marketing tech and news in the field. She also creates content in this field for OX Essays.