Westinghouse Introduces Three New Out-Of-Home PumpTop Digital Signage Solutions
Westinghouse Digital Electronics, a provider of one of the nation's leading gas station TV networks, now offers businesses three powerful and unique new Out-of-Home (OOH) digital signage solutions. Westinghouse's turnkey signage solutions provide a highly targeted and more cost effective way for companies to reach customers on-the-go with ads, information and entertainment. The new offerings include a hardware-only based PumpTop Topper; a self-administered NeonPump solution, which adds neonSource and neonNow software to the PumpTop Topper; and a complete Managed OOH Solution that features the PumpTop Topper with an integrated media player and content management provided by its strategic business partner, AdtekMedia.
Rey Roque, Vice President of Marketing at Westinghouse Digital Electronics, said, "It's a fact that traditional media are no longer the dominant force in advertising and no longer commands the extensive audience reach it once did. Westinghouse's out-of-home digital signage solutions are more cost-effective and provide businesses with a powerful new way to reach customers when they are already in purchase mode. Our new digital signage solutions deliver targeted messages, offers, recommendations and other key messages to customers on an individual basis at the most optimal point in time."
Westinghouse's hardware-only OOH solution features its PumpTop Topper unit that offers an exceptional user experience with dual UltraBrite, sunlight readable 19" Wide LCD displays. Westinghouse's UltraBrite displays utilize multiple areas of on-screen real estate for delivery of programming, advertising and information. The PumpTop Topper is designed for businesses that operate their own signage software and manage their own Network Operations Center (NOC).
Westinghouse's new neonPump is a Local OOH Solution that features the PumpTop Topper and the company's proprietary neonNow and neonSource software. neonNow is digital signage software that is preloaded with professionally designed templates that allow businesses the flexibility of just entering text for signage in an instant. neonNow also provides a simple icon-based drag-and-drop user interface design that allows for simple insertion of a business' logos, ads or videos. neonSource is digital signage software that allows businesses to advertise their latest product solutions, informational messages, daily specials, and promotional launches throughout the day on a timed rotation. neonSource displays current broadcast/satellite/cable TV or videos while inserting banner ads along the top and bottom of the screen. The programming remains uninterrupted as the ads are dynamically inserted around it on the sides, top and bottom of the screen.
The Westinghouse Local OOH Solution with neonPump is ideal for businesses that have the resources to manage their own OOH advertising and signage initiatives. It offers localized control from an in-station server and no NOC is required. neonPump offers "Plug and Play" Content Management solutions for the PumpTop. It features neonPumpHW: A hardwired client topper; neonPumpWL: A wireless client topper; and neonPumpServer: A wireless topper with router (when combined with neonPump WL or neonPump HW it creates a LAN (local area network) that allows for localized content distribution among multiple toppers.
Westinghouse's Managed OOH Solution incorporates its PumpTop Topper and an integrated media player with content management from AdtekMedia. This features PumpTop TV programming, advertising and Content Wheel Management and distribution through AdtekMedia's NOC, installation and detailing services. The Managed OOH Solution is perfect for businesses that desire outsourced management of the back-end networks to operate the entire OOH system. It also provides a nationwide footprint or regional businesses with multiple locations desiring centralized control and distribution of content.
In a five-minute program loop updated throughout the day, PumpTop TV features current content from news and entertainment broadcasters and traffic data providers to engage customers. It features national news, entertainment news, business news, sports headlines, real-time local traffic map and conditions and local weather forecasts. PumpTop TV also enables businesses to display full screens advertisements as well.
About Westinghouse Digital Electronics
Westinghouse Digital Electronics is one of the leading LCD TV manufacturers in the U.S. The company offers a complete suite of innovative LCD displays for the professional and consumer markets as well as LCD-based consumer electronic products that deliver the latest digital content for the ultimate entertainment or commercial display experience. Westinghouse Digital's award-winning consumer HDTV line up includes a complete family of 720p and 1080p LCD HDTVs and HD 1080p monitors in a wide range of sizes and formats, HD Grade computer standard and widescreen monitors, and a full line of digital photo frames. Westinghouse Digital's Commercial Business Unit offers complete set of customized display solutions including high-end LCD HDTVs and video monitors targeted to meet the demanding needs of the Pro A/V business sector, including digital signage applications. As a fully integrated, complete technology provider, Westinghouse Digital has the capability to provide customers with hardware, software and content in one box for the ultimate all-in-one solution. As the power behind Adtek Media's PumpTop TV network, Westinghouse Digital is the exclusive supplier of thousands of specially-designed LCD screens which deliver entertainment, news and advertising in major brand gas stations to millions of viewers each month. For more information, please visit www.westinghousedigital.com.
SOURCE: Westinghouse Digital Electronics