News | February 27, 2009

Westinghouse Showcases Advanced Digital Signage Software For Businesses

Westinghouse Digital Electronics, one of the leading LCD TV manufacturers in the U.S., now gives businesses a dynamic twist to attract customers and advertise like never before. With its new neonSource, neonNow and neonPlayer products, businesses have an advanced way to turn their entertainment or information displays into powerful digital signage tools. Created for the hospitality education, food service, retail and point-of-sale industries, the neonSource and neonNow software solutions give businesses the ability to easily create professional digital signs and ads like never before.

John Araki, Vice President and General Manager, Commercial Business Unit, at Westinghouse Digital Electronics, states, "Westinghouse is providing businesses with a cost-effective and creative signage solution that is more unique and compelling than ever before. Our new solutions are very easy and intuitive to use and do not require a dedicated IT person for execution. When combined with our exceptional LCD technology, businesses can now reach their customers in a more exciting way."

neonSource is a simple way for businesses to showcase ads on any size flat panel display while customers are watching selected programming. Offered for displays in landscape mode, it is a complete and customizable digital signage solution that allows users to create their own content. neonSource features Westinghouse's proprietary MosaicView technology that lets a business display multiple images simultaneously on one screen. It is ideal for businesses looking to upgrade a display that currently shows TV or video and turn it into an all-in-one digital signage tool. neonSource allows businesses to advertise their latest product solutions, informational messages, daily specials, and promotional launches throughout the day on a timed rotation. The programming remains uninterrupted as the ads are dynamically inserted around it on the sides, top and bottom of the screen.

neonSource is perfect for a bar or restaurant that is showing a sporting event on TV. It allows the business to run banner ads or include text insertion about drink or food specials or other promotional offers. Another great example of a neonSource application is in the doctor's office waiting room that is showing a video of a new medical procedure and/or preventive medicine information videos. neonSource allows for banner ads and text to dynamically overlaid that reminds patients to ask the doctor about the procedure for a special discount. neonSource can effortlessly combine movies, animations, text, graphics and live TV/Video into a single frame. The graphic and icon based user interface allows for simple frame creation which includes the ability to drag-and-drop media files to create a content wheel of video and banner ads.

neonNow digital signage software is preloaded with professionally designed templates that allow businesses the flexibility of just entering text for signage in an instant. neonNow also provides a simple icon-based drag-and-drop user interface design that allows for simple insertion of a business' logos, ads or videos. neonNow includes several professionally produced, specific templates with customizable text features for many industries including: retail/boutique, hospitality, restaurant, education and a generic design. neonNow has the versatility to be run in both portrait and landscape modes with the templates offered.

neonPlayer is a media player designed to play neonNow or neonSource digital signage software. It features a compact sleek horizontal set-top-box style chassis, a front power button with display-status LED, and emits very little noise and heat for green-conscious business owners. Key system features include: 2.3GHz Dual Core CPU; a 160 GB hard disk drive; 10/100/1000 LAN (RJ-45); HDMI / VGA output; Analog audio output; and YPbPr Input. The software supports up to 1920 x 1080 resolution. Supported video formats include: MPG1/2/4, H.264, AVI, WMV, SWF and FLV. Supported image formats include: BMP, GIF, JPG, WMF, EMF and PNG.

Ideal for use with Westinghouse's new digital signage solution product lineup are the 42'' VM-42F140S and 47" VM-47F140S commercial LCD monitors. Both feature 1920 x 1080 resolution, the highest standard available to consumers for HD digital video display; 1080Pure for 1080p resolution out of all HD connectors; Bi-directional RS-232C communication; Discrete RS-232 commands; built-in speakers; a full suite of connectors including HDMI, DVI, YPbPr, VGA, Composite/ S-Video; SpineDesign construction for easy cable management and convenient media box access; Autosource technology that automatically turns the TV on and adjusts it when an external source is detected; DPMS timer for convenient on/off application for lower power consumption; Safety and security with Anti-tip Over/Theft Deterrent rings; Front Panel and Remote Lock for security in public environments; Start Input and Volume for consistent setup on power up. Both monitors are Energy Star and ROHS compliant and use Recyclable materials.

The 42" D42FMP1 and the 47" D47FMP1 LCD portrait display monitors are designed to meet the needs of the digital signage community and are ideal for use in shopping malls, sports venues or any public location. Both high-end displays showcase images and content in landscape and portrait modes and feature Westinghouse Digital's 1080Pure for 1080p resolution out of all HD connectors. Its DayBright technology allows for high-contrast viewing both during the day and night. Both monitors come equipped with carrying handles on the back for easy movement and installation and are encased in a metal frame for ultra ruggedness and durability in commercial settings. Each unit's thermal sensor detects increased temperatures and automatically turns on cooling fans.

The D42FMP1 and the D47FMP1 provide a multitude of input connectors including RS-232 in and out; DVI and VGA; S-Video; component and composite inputs. Both monitors come with one module with an additional three modules available as an add-on option that allow for the customization of input connectors. Both monitors' component inputs can easily be daisy-chained with other displays via specially-designed cables that eliminate the need for splitters or the unsightly long cables usually needed to hook up DVD players or related devices. The RS-232 inputs can also be daisy-chained to other displays so that multiple units can be controlled from one PC source. The D47FMP1 also features a Light Sensor, Still Image Orbit, Noise Reduction and RGB Sensor.

neonSource, neonNow and neonPlayer are currently available to the commercial marketplace. The 42'' VM-42F140S ($1,399 MSRP) and the 47" VM-47F140S ($1,899 MSRP) are both shipping. The D42FMP1 will be available in Q2 2009 with an MSRP of $2,499. The D47FMP1 will also be available in Q2 2009. MSRP is TBD.

About Westinghouse Digital Electronics
Westinghouse Digital Electronics is one of the leading LCD TV manufacturers in the U.S. The company offers a complete suite of innovative LCD displays for the professional and consumer markets as well as LCD-based consumer electronic products that deliver the latest digital content for the ultimate entertainment or commercial display experience. Westinghouse Digital's award-winning consumer HDTV line up includes a complete family of 720p and 1080p LCD HDTVs and HD 1080p monitors in a wide range of sizes and formats, HD Grade™ computer standard and widescreen monitors, and a full line of digital photo frames. Westinghouse Digital's Commercial Business Unit offers complete set of customized display solutions including high-end LCD HDTVs and video monitors targeted to meet the demanding needs of the Pro A/V business sector, including digital signage applications. As a fully integrated, complete technology provider, Westinghouse Digital has the capability to provide customers with hardware, software and content in one box for the ultimate all-in-one solution. As the power behind Adtek Media's PumpTop TV network, Westinghouse Digital is the exclusive supplier of thousands of specially-designed LCD screens which deliver entertainment, news and advertising in major brand gas stations to millions of viewers each month. For more information, please visit

SOURCE: Westinghouse Digital Electronics