What E-Commerce Retailers Really Care About — Retail Solutions Online Interview with Ian Goldman, Celerant Technology

Conversions, conversions, conversions ... this is what retailers care about when it comes to closing down business via the Internet. But how successful are retailers at getting these conversions?

eMarketer Inc. released findings from its Sixth Annual Merchant Survey in April which illustrates that online merchants convert only an average of 2%-3% of their site visitors into buyers.

The group also notes from the study that driving the right customers to sites and increasing sales and retention all require more targeted tactics every year. It points to analytics and data mining as the way to make this happen.

Retail Solutions Online had a chance to catch up with Ian Goldman, president of CELERANT, to discuss key areas where retailers can improve e-commerce programs, identify pitfalls and mistakes commonly made by retailers, determine the future of e-commerce and how it impacts retailers, and much more. Sit back and enjoy the discussion.