From The Editor | January 11, 2016

What To Expect At The 2016 NRF BIG Show


By Erin Harris, editor-in-chief

Erin Harris

The 2016 NRF BIG Show is within reach, and you’re probably just as excited as we are to see what the event has in store. The promise of both seasoned and emerging technologies rife with innovative features and functionalities and informative educational sessions will help retailers find the answers to their various business challenges. It’s not called the BIG Show for nothing — there’s quite a bit to digest in a few short days. As such, here’s a list of just some of what we expect to uncover at NRF.

Just recently, I had the opportunity to talk to Jill (Puleri) Standish, SVP and GM, Oracle Retail Global Business Unit, about the tech giant’s newest product launch, and in true Oracle fashion, it’s big. At the show, Oracle will unveil a new release of its entire suite of Oracle Retail solutions. This release delivers new cloud services, an emphasis on retail science and mobility, as well as omni-channel integration via the MICROS and Oracle partnership. Standish’s comments about retail science are especially important; by applying business intelligence and data management to their data, retailers can target their customers more efficiently via promotional messaging, the store aisle, their mobile device, etc. Indeed, in the January/February 2016 issue of Innovative Retail Technologies, I talk about the importance of big science and the role it will play in 2016 with regard to omni-channel retailing, specifically personalization and machine learning.

Please log in or register below to read the full article.