Magazine Article | June 23, 2010

What Will It Take To Make Chip-And-PIN Happen In The United States?

Source: Innovative Retail Technologies

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Research & Trends: What Will It Take To Make Chip-And-PIN Happen In The United States?

By Evan Schuman, editor, www.storefrontbacktalk. com

Despite an aggressive campaign launched this summer by Wal- Mart to push for its adoption, it looks increasingly likely that to have Chip-and-PIN adopted in the United States will require government intervention. Wal-Mart execs and others in retail are still hoping to avoid such a federal move — knowing how much Fortune 500 boards love more regulation. But intransigence by major card brands, inertia from the biggest bank card issuers, and deep-seated consumer security apathy may leave no alternative.

Click Here To Download:
Research & Trends: What Will It Take To Make Chip-And-PIN Happen In The United States?