By Sarah Nochimowski, marketing director, Treepodia
Big brother is watching. When consumers view a product online they will see that very same product appear in various places across the internet. When this happens through video it is referred to as dynamic video remarketing.
The Many Benefits Of Dynamic Video Remarketing
Only video can achieve the following marketing goals, especially when combined with dynamic video remarketing. Here is an example of a banner ad that supports all of the points below that make up the essence of dynamic video remarketing:
When you retarget the brand story through dynamic video remarketing, the video follows the user around the internet and provides a personal connection to the product on a deeper level than a static ad. As in the jewelry ad listed above, the consumer has already shown interest in the ring and when this video banner ad starts playing on various websites the consumer visits, it becomes part of a story — their personal story.
Retail is about products people buy because of the way they feel about them. If they buy clothes it can be tied to a special event, a date, a new job, or just to feel good in a new outfit. Consumers purchase all kinds of items from different aspects of the retail industry, but the reason why they buy is always because of the “story” a brand represents to the consumer. The brand story must be told and dynamic video remarketing is the best way to do so.
Treepodia’s research team published results from their client campaigns which reveal dynamic video retargeting outperforms traditional retargeting with average industry increases of 74 percent in CTR and 49 percent in ROI.
Best Practices Used In The Video Banner Ad
Combining the right technology for marketing and sales success is not just for the high-tech world anymore. Video combined with the right technology and marketing expertise creates such powerful results for all industries — especially in retail. In fact, 73 percent of consumers are more likely to buy a product after first watching a video. When you add video to dynamic remarketing you have created a new way of life for your retail consumers.
Dynamic video remarketing is a great solution for the retail industry, especially since retail is such a visual industry, yet one requiring precise and interactive personalization.