Wilsons Leather Builds Fulfillment Center
By Hannah Ash, contributing writer
Commerce provider Innotrac has been offering solutions for retailers since its founding in 1984; currently, Innotrac has 8 fulfillment centers and a North American contact center. The commerce provider’s current clients include retailers such as Groupon, Ann Taylor, Target, Charlotte Rousse, and AT&T. April has been a significant month for Innotrac, with the provider announcing plans to construct a new fulfillment center in California as well as a new partnership with Wilson Leathers. As delivery and fulfillment become more emphasized with the growth of omni-channel sales, business appears strong for the commerce provider based in Georgia.
The new direct-to-customer fulfillment center will open in Redlands, CA next month; the facility will be the retailer’s most western location (currently its Colorado location is its westernmost). One of the key reasons Innotrac is opening this new center is to meet the demands of its retail customers. According to COO Robert Toner, “we've had repeated requests from our clients for dual locations; specifically for one of those facilities to be located on the west coast. For many of our clients, reducing time in transit to their customers is becoming more critical in today's competitive landscape. Having a national footprint that reaches most of the major markets in a couple of days with standard delivery will help our clients reduce time in transit and shipping costs.” Following Innotrac’s announcement about the forthcoming Redlands facility, Wilson Leathers announced last week that it had contracted with the commerce provider for fulfillment, customer care and business intelligence services such as data conversion.
This month, Target Corp. (one of Innotrac’s clients) rolled out an extensive delivery-by-subscription service crafted to take on Amazon’s Subscribe and Save. With plans to open a tenth fulfillment center in Chicago this summer, Innotrac appears poised for growth in 2014 and beyond. Wilson Leathers seems to agree; Bill Hutchison, president of AM Retail Group, states, "We choose our partners very carefully through extensive due diligence to ensure they are aligned to support our growth strategy.”