4 Workflow Automation Tools For Retail Marketers
By Sara Sparrow
Retail is a booming business, ranking number eight of the top 10 industries in the United States. The reason why retail is such a lucrative industry is because of its promise to provide a great shopping experience for consumers – in-store and or online.
But now, the playing field has changed over the years, with the internet evolving as well. In fact, Statista suggests that more than 263 million consumers in the United States are shopping online. As such, brick-and-mortar retailers are either competing against online retailers, joining forces, or adapting to the changes. No matter what situation your company is in, it’s important for retail marketers to be on the ball when it comes to marketing.
However, workflows can be jumbled up in the retail business – much like in any other industry. And, since your marketing team is already working to offer a great customer experience to the masses, it’s extremely imperative that you have your workflows accounted for and fully operational.
That’s where workflow automation can be very useful.
In this brief guide, you will learn why workflow automation is essential in retail marketing. Afterward, we will show you 4 workflow automation tools that can help you in your retail endeavors.
Why Workflow Automation In Retail Marketing?
“Workflow automation can give retail marketers some huge relief when doing their day-to-day tasks,” says Thomas Thaddeus, a project manager at Elite assignment help and State of writing. “Now, while hiring a marketing team might not solve every single problem in your marketing, you can still count on your in-house staff to manage their workflow by having some form of automation in place. Plus, some employees will need more supervision than others. So, that would be another reason to have automation in your retail marketing endeavors. In the end, it’s all about breaking down the complexity of the workflows that you have in your marketing initiative. In this way, you can create a strategy that doesn’t have employees scrambling for deadlines and jeopardizing production.”
Now, let’s focus on the automation tools that can help your marketing team stay on top of things:
Jot Down Ideas
First, when you come up with ideas for your marketing, it’s important to jot them down as soon as they come to mind. Fortunately, there are many apps and software that allow you to write down your ideas, then get back to them, and even share your ideas with other people digitally. Some great apps and software include:
Outsmart The Competition
As a retail marketer, it’s important to stay on top of the competition. This is where you’ll need to utilize search engine optimization (SEO). SEO is beneficial because your retail business needs to be current in its content. The best way to produce fresh content is to use the right keywords and phrases in your marketing. This is where you can look at what keywords and phrases your competitors are using.
One way to study your competition in this fashion is to use online tools that specialize in SEO. Online tools like Semrush and Yoast can help you get a sneak peek of what your competitors are using to ensure their spot on the top of search engine results. While many of these solutions come with a premium fee, they can still be a good investment for your marketing team.
Crowd-Source
“Crowdsourcing is nothing new in retail marketing,” says Jake Anderson, a business writer at OX Essays review and U.K. Writings review. “Essentially, you’re asking people to share stories about their experiences using your product or service. By crowdsourcing, you’re creating a loyal customer base, since you’re allowing them to share and, quite possibly, promote your product or service with their stories and referrals.”
Reach Out To The Community
Finally, you can ask your local community for feedback on how to improve your retail business. While it’s good to get positive feedback, it’s also important to accept constructive criticism.
One of the best ways to collect feedback for your marketing team is to create a survey. Survey creators like HotJar, Typeform, and SurveyMonkey are great ways to start up a survey, and then send it to consumers.
Conclusion
So, there you have it!
With these four automation tools in mind, your retail marketing team will continue to bring customers the best service out there! Good luck!
About The Author
Sara Sparrow is a writer and editor at Paper Fellows and Urgent assignment help. She is also a contributing writer for Study demic. As a content writer, she writes articles about tech and marketing conferences, consults businesses, and coding.