Magazine Article | February 17, 2016

Wrigleyville Sports Hits Inventory Visibility Home Run

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief

March 2016 Innovative Retail Technologies

By shifting its core business operations to a cloud-based single unified platform, this specialty retailer achieved inventory visibility, expanded its fulfillment offerings, and improved the customer experience.

Eric Castellucci, marketing manager at Wrigleyville Sports, knows a thing or two about sports fans. Whether they’re die-hard fans in search of the newest apparel, or they’ve traveled to the stadium to watch their favorite team clinch the title, sports fans want their merchandise now. And they expect brick-and-mortar retailers to have it in stock. To keep pace with consumer demand and to avoid out-of-stocks, Wrigleyville Sports needed to step up its inventory game.