News | February 20, 2014

YesStyle Sells Japanese Fashion From World-Famous Shibuya 109 Department Store

Leading Asian fashion retailer serves as authorized e-shop for unique Japanese brands

Tokyo /PRNewswrie/ - YesStyle, the leading online Asian fashion retailer and owner and operator of retail website, is now an authorized e-shop for fashion brands featured at the world famous Shibuya 109 department store in Japan. YesStyle carries six Shibuya 109 brands, including Liz Lisa, GOLDS Infinity and MeJane, and is now the first and only authorized global online retailer of GLAD NEWS, MA*RS and GLAVIL by tutuHA.

Located in Shibuya, Japan, the Shibuya 109 department store has been a popular shopping mecca for fashionable young women since opening in 1979. The eight-floor building is comprised of small shops and boutiques offering unique fashion brands with styles ranging from casual and contemporary to cute, girly and "gyaru," a type of Japanese street fashion characterized by youthful, glamorous and attention-getting clothing, makeup and accessories.

YesStyle is the first and only authorized global online retailer of brands GLAD NEWS, MA*RS and GLAVIL by tutuHA, which joinLiz Lisa, GOLDS Infinity and MeJane as the first six Shibuya 109 brands to be offered on YesStyle websites. Established in 2003, GLAD NEWS is the most recent addition to YesStyle, and boasts a large existing customer base both inside and outside of Japan, with many famous celebrities and music artists among its fans. The brand values individuals that have a "Strong Life", a "Strong Attitude" and a "Strong Heart", and creates unique styles for independent and sexy women.

MA*RS is one of the most popular "gyaru" brands, and is representative of "Shibuya-kei" fashion, referring to an urban center of youth pop culture in Tokyo. GLAVIL by tutuHA carries more unique and offbeat accessories and clothing evoking romance and rock'n'roll. The brand's name is derived from a portmanteau of "glam" and "devil", referring to the brand's use of devil horns, skulls, ribbons and lace.

The Shibuya 109 brands join a wide-ranging and expanding collection of Asian fashion brands at YesStyle, representing everything from casual street styles and contemporary office wear to evening dresses, accessories and lifestyle products.Joshua Lau, founder and CEO of YesStyle, is pleased to add Shibuya 109 brands to YesStyle's catalogue. "Shibuya 109 brands are among the most unique and eye-catching that you'll find in Asia, and we hope customers discover these styles when visiting our websites," said Lau. "YesStyle takes pride in offering a complete range of contemporary Asian fashion to our customers. Our selection would not be complete without Shibuya 109 and its brands."

YesStyle offers introductory sales for all its Shibuya 109 brands on its flagship website, as well as regional websites,, and The company plans to launch more Shibuya 109 fashion brands online in the near future.

About Shibuya 109
Located in Shibuya, Japan, the Shibuya 109 department store is internationally known as a shopping destination for young women in Japan and abroad. The eight-floor building is comprised of small shops and boutiques offering fashion brands famous for their on-trend and distinctive styles. The Shibuya 109 department store is operated by Tokyu Malls Development, a subsidiary of the Tokyu Group of companies.

About YesStyle
YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched and in 2010, and in 2011. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platform for Asian designers and fashion brands to connect with international customers.

Source: YesStyle

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