Articles By Erin Harris

  1. It’s Time To Get Serious About AI
    10/20/2016

    Used effectively, AI can shape all aspects of the retail organization from supply chain to e-commerce to marketing.

  2. Email Pays Big For Silver Jeans Co.
    10/20/2016

    How Silver Jeans Co. increased sales more than 25% via strategic, personalized emails

  3. Gameday Merchandising Tackles Global Expansion
    10/20/2016

    A clunky and error-prone order process forced Gameday Merchandising to implement an innovative solution that enables the company to access international orders with ease.

  4. A Q&A With Neiman Marcus’ Scott Emmons
    10/5/2016

    One of my favorite parts of my job is talking to forward-thinking retail executives about what they’re working on, the innovative projects they’re leading, and where retail goes from here. As such, I recently had the opportunity to catch up with Scott Emmons, Head of the Innovation Lab at Neiman Marcus about the future of retailing. Scott has his finger on the pulse of innovation in retail, and he offered thoughtful responses that you’ll surely find valuable.

  5. IRT’s Retailer Innovation Awards
    9/20/2016

    So many of our retailer subscribers are implementing new technologies and adopting progressive processes to help them make significant business gains. As such, Innovative Retail Technologies’ January/February 2017 issue will honor the most entrepreneurial and groundbreaking retailers in our inaugural Retailer Innovation Awards. We’ll do so by spotlighting the retailers who leverage innovative technologies to improve the customer experience and are turning today’s good ideas into tomorrow’s realities.

  6. Why The Starbucks For Outlook Add-In Nails The Customer Experience
    9/8/2016

    If you’re a Starbucks fan, you may have heard about and perhaps may have already installed the Starbucks for Outlook Add-In. Yet, you don’t need to be a Starbucks loyalist to see that the company has taken brand awareness and customer engagement to the next level by meeting professionals where they already are — their email. Here’s how they’ve done it.

  7. Good News About IRT’s E-Mail Newsletters
    8/29/2016

    I love it when we get to share great news with our readers, and I have great news for you regarding IRT’s e-newsletters. Based on reader feedback, we’ve made some important changes. Starting today, you will receive Innovative Retail Technologies’ email newsletter in your inbox three times a week — on Mondays, Wednesdays, and Fridays at 12 p.m. EST. Monday’s and Wednesday’s editions will feature fresh, new content. Friday’s edition, In Case You Missed It, will include a few of the best articles from Monday and Wednesday.

  8. Top Takeaways From NRF Protect
    8/17/2016

    If we learned anything from NRF Protect 2016, it’s that the role of loss prevention professionals has evolved significantly in order to protect companies’ people, profits, and brands.

  9. Know Thy Demographic
    8/17/2016

    Knowing the customer means many things; for example, it means offering her the personalized, pleasant shopping experience that accommodates her shopping style, be it face-to-face, online, over the phone, or via mobile engagement. It means offering flexible fulfillment options. It also means knowing your target audience, the demographics of the specific segment of the population with shared characteristics that draw them to your brand.

  10. Traffic Counts At PetSmart
    8/17/2016

    How PetSmart improves the customer’s in-store experience by syncing traffic with labor scheduling.