Articles By Erin Harris

  1. Email’s Vital Role In Reducing Shopping Cart Abandonment
    12/15/2015

    Here’s how a specialty retailer relies on an email marketing platform to convert abandoned carts into completed purchases.

  2. Walmart’s Entry Into The Mobile Payments Arena
    12/10/2015

    Walmart just threw its hat in the mobile payments ring in a big way. Walmart launched the rollout of Walmart Pay, a free smartphone-based payment solution that will work with all credit cards, debit cards, and Walmart gift cards at U.S. stores. A loyalty feature overall, Walmart Pay is the retail giant’s newest effort to streamline the shopping experience.

  3. On-Demand Webinars: Smart Networks, Mobile POS, And More
    11/24/2015

    In case you missed them, here are some of our information-rich webinars that are available on-demand. In less than an hour, you’ll learn how savvy retailers are using innovative technologies to improve customer engagement.

  4. Location, Location, Location Data
    10/28/2015

    The Location Based Marketing Association (LBMA)’s hyper-informative event, RetailLoco, wrapped recently, and I had the pleasure of attending. If I had to summarize the event’s message, it’s location, location, location data. Location is all about data, as it’s a data set that covers multiple platforms.

  5. LIDS’ Journey To Endless Aisle Success
    10/20/2015

    A major technology upgrade helped LIDS Sports Group streamline POS operations and introduced true omni-channel inventory visibility.

  6. Newegg Tackles Goods-To-Person Fulfillment
    10/20/2015

    E-tail giant Newegg relies on goods-to-person order picking technology to exceed customer expectations and to help grow its $2.5 billion annual revenue.

  7. Digital Transformation In An Omni-Channel World
    10/20/2015

    You can’t talk about innovative retail technologies without discussing digitization. Much has been written about retail’s digital transformation and what it means for the retailers who embrace it, or worse, the retailers who don’t.

  8. IoT, Machine Learning, Demand Forecasting, And More
    10/15/2015

    The Innovative Retail Technologies team delivers insightful, compelling content in the various formats our readers want to receive it — print, Web, daily eNewsletters, video, audio — you name it. If you’re strapped for time, or if you like to listen while you work, here are some recent podcasts we think you’ll find particularly valuable.

  9. 3 Ways To Compete On Service
    10/1/2015

    Last week, I had the opportunity to participate in a webinar for Vend, and the topic was how to win customers without competing on product and price. It’s a great topic; here are some of the points I covered during the webcast.

  10. Overwhelmed By Retail’s Digital Transformation? Don’t Be.
    9/16/2015

    Retailers came to the realization long ago that accommodating the mobile-savvy consumer isn’t innovative retailing, it’s business as usual. Cut to a few years later, and the retail industry is in the throes of a full-fledged digital transformation. Here we are with another behemoth term, and depending on whom you ask, the definition of digital transformation differs slightly, but most will agree that the digital transformation occurring in retail means embracing technologies such as cloud, mobile, predictive analytics, as well as social networks to improve the business.