Articles By Erin Harris

  1. Innovation In 2016: Driving The Customer Experience

    As 2016 gets underway, retailers must be well past the point of retail-as-usual. We’re in an industry in transition, and, as such, I’d like to share some transformative trends that innovators will leverage to shape customer engagement in 2016.

  2. Email’s Vital Role In Reducing Shopping Cart Abandonment

    Here’s how a specialty retailer relies on an email marketing platform to convert abandoned carts into completed purchases.

  3. Walmart’s Entry Into The Mobile Payments Arena

    Walmart just threw its hat in the mobile payments ring in a big way. Walmart launched the rollout of Walmart Pay, a free smartphone-based payment solution that will work with all credit cards, debit cards, and Walmart gift cards at U.S. stores. A loyalty feature overall, Walmart Pay is the retail giant’s newest effort to streamline the shopping experience.

  4. On-Demand Webinars: Smart Networks, Mobile POS, And More

    In case you missed them, here are some of our information-rich webinars that are available on-demand. In less than an hour, you’ll learn how savvy retailers are using innovative technologies to improve customer engagement.

  5. Location, Location, Location Data

    The Location Based Marketing Association (LBMA)’s hyper-informative event, RetailLoco, wrapped recently, and I had the pleasure of attending. If I had to summarize the event’s message, it’s location, location, location data. Location is all about data, as it’s a data set that covers multiple platforms.

  6. LIDS’ Journey To Endless Aisle Success

    A major technology upgrade helped LIDS Sports Group streamline POS operations and introduced true omni-channel inventory visibility.

  7. Newegg Tackles Goods-To-Person Fulfillment

    E-tail giant Newegg relies on goods-to-person order picking technology to exceed customer expectations and to help grow its $2.5 billion annual revenue.

  8. Digital Transformation In An Omni-Channel World

    You can’t talk about innovative retail technologies without discussing digitization. Much has been written about retail’s digital transformation and what it means for the retailers who embrace it, or worse, the retailers who don’t.

  9. IoT, Machine Learning, Demand Forecasting, And More

    The Innovative Retail Technologies team delivers insightful, compelling content in the various formats our readers want to receive it — print, Web, daily eNewsletters, video, audio — you name it. If you’re strapped for time, or if you like to listen while you work, here are some recent podcasts we think you’ll find particularly valuable.

  10. 3 Ways To Compete On Service

    Last week, I had the opportunity to participate in a webinar for Vend, and the topic was how to win customers without competing on product and price. It’s a great topic; here are some of the points I covered during the webcast.