Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
Unlikely or unforeseen competitors continue to disrupt industries at an exponential pace. The innovation disruptors bring requires a key strategy: put the customer at the center of your business and deliver great experiences to them. Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Easy to describe, difficult to execute. Achieving a unified commerce platform requires a fundamental shift away from inward-looking systems and focuses instead, omnichannel commerce requires retailers to be outward looking, to focus on customer needs, wants and behaviors. Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
All businesses aspire to provide the ultimate omnichannel customer experience. Aspiring is easy, but achieving is difficult, with fulfillment often being the most challenging area to master. Delivering the perfect order requires a delicate balance of inventory visibility, routing logic and strategies for dealing with exceptions. Explore the 3 critical components to delivering the perfect order.
Mobile point-of-sale (mPOS) goes beyond mobile check out. Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.
In the age of the consumer, every retailer must create the exceptional Amazon-like service experiences that consumers have come to expect or risk going out of business.
Intense competition and heightened consumer expectations aren’t unique challenges to the mid-market retailer. There’s one critical difference, mid-market retailers lack the resources that the biggest players do have to overcome those challenges. With already small margins, if you’re among this group, you may find yourself just scraping by. But the odds don’t have to be stacked against you.
Retailers today confront challenges that are unprecedented in other industries. In fact, there’s a case to be made that retailers have experienced more change in the past few years than in the previous 100 years combined. As a result, retailers must adapt to deliver on changing customer expectations. Those who succeed are able to differentiate themselves, while those that fail become irrelevant.
The trends this year retailers really need to focus on won’t be around the hottest new technologies or latest fads. Instead, companies that focus on delivering consistent, engaging customer experiences will set themselves up for long-term success. But in order to run your business successfully and provide the brand experiences shoppers expect, you must first have the right foundational systems in place.
It’s a jungle out there and retailers are in a fight for survival of the fittest—just ask some of the casualties. This isn’t fear mongering. It is a retail reality being driven by table stakes set by the likes of Amazon.
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