Dave Crist, senior VP, sales & marketing at Brother Mobile Solutions joins ISR's executive editor, Erin Harris, for an actionable discussion on how the global adoption of mobile technologies is changing retail. Crist explains Brother Mobile Solutions' role in the next generation of mobile printing technology in retail, which includes helping IT decision makers to make sense of the ever-evoloving mobile technology environment. "We avoid layering the sparkley, new technology on top of an old, tired process. That spells disaster in terms of adoption and ROI ...," states Crist. Listen in as Crist talks mobile technology's affect on the IT decision maker as well as the store-level associate.