Published monthly, Integrated Solutions For Retailers provides:
Integrated Solutions For Retailers Editorial Mission
Integrated Solutions For Retailers magazine helps retail executives make informed decisions about technology and operations solutions for all of their sales channels. The magazine provides insight on how retailers can achieve critical business objectives by integrating leading-edge solutions across the retail enterprise.
Since its inception, Innovative Retail Technologies has been audited by BPA Worldwide. It's not a process or distinction that we take lightly.
BPA Worldwide (http://www.bpaww.com/) is the global industry resource for verified audience data and media knowledge. BPA delivers consumer and business media audits of unsurpassed rigor, objectivity, accuracy, transparency and timeliness -audits that provide solid assurance for both media owners and media buyers. With rich, in-depth information, BPA audits also provide advertisers, agencies and media owners with audience insights that they can turn into competitive advantage. For media buyers and owners all over the world, BPA helps turn assurance and insight into advantage.
5340 Fryling Road, Suite 300
Erie, PA 16510
|Joe Mureo||Senior Account Executive||814.897.9000
|John Tramontano||Senior Account Executive||814.897.9000
|Ed Heidt||Director of Sales||814.897.9000
|Matt Pillar||Senior Executive Editor||814.897.9000
|Erin Harris||Editor in Chief||814.897.9000
Pick your target, choose your service
RetailITInsights.com allows you to reach the entire decision-making loop for technology spending at the retailers you target. Finding the right audience is essential to a direct mail or e-mail campaign. Using our list services, you can reach top executives, IT personnel, and/or operations/line-of-business management. You can target these buyers by their specific technology interests, retail sub-vertical markets, job titles, and geographic locations.
Work with us to design a list of prospects that best meets your direct marketing needs. You can select all of the names on the list or target as few as 5,000 recipients for your direct mail and e-mail campaigns. For additional information or a price quote, contact your sales representative or Michelle Traphagen, director of advertising programs, at firstname.lastname@example.org.
To ensure your ad reproduces with the highest quality possible, please pay careful attention to the following requirements:
A hard copy proof is requested for all digital ad files for print. Color lasers or faxes are accepted, but will be used for content reference only and will not accompany your ad file to the presses. If color is critical, please provide a SWOP-certified proof (with color bars, exposure scales, and crop marks) for color guidance on press. For current SWOP specifications and additional information, go to www.swop.org. Jameson Publishing cannot be held responsible for color, positioning, or accuracy of digital file output if a SWOP-certified proof has not been provided.
|Full page (trim)||8.25”||10.875”|
|Full page (bleed)||8.50”||11.125”|
|Two-page spread (trim)||16.50”||10.875” ⃰|
⃰ NOTE: We advise against crossing the gutter in two-page spread ads with either lettering or design that requires perfect alignment, as it can not be guaranteed due to mechanical variations in the printing process.
Frequently Asked Questions
Why is a SWOP-certified proof requested?
SWOP-certified proofs (not color lasers or PDFs) are used by our print company to monitor the colors of ads throughout the print process. The requirement is included with our digital specs, and for current SWOP specifications and additional information, go to www.swop.org. Using a SWOP-certified proof allows you to see how your file will print, and if there's any problem, you can have it corrected before submitting to us. You may choose to fax a copy and trust that the colors in the file will print to your satisfaction, but we must ask for your written acknowledgement regarding responsibility.
Does Innovative Retail Technologies have an FTP site?
Innovative Retail Technologies does provide an FTP site for uploading files. Please contact our production manager (see below) for more information.
Ad Labeling Requirements
When submitting your advertisement to us, include:
For advertisers requiring total ad production, Innovative Retail Technologies outsources the ad copy and design work to a local ad agency. Contact the production manager (see below) for more information.
For additional questions about ad requirements, contact:
Innovative Retail Technologies
(814) 897-9000, ext. 255