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By Dean Frew, SML Group
New technologies and business models are prioritizing internet sales channels in retail, but hybrid models that incorporate the advantages of physical storefronts are the best methods for meeting the modern expectations of customers. As a result of altered consumer behavior, retailers who can provide high levels of customer service and reduced fulfillment times including same-day delivery or pickup have a competitive advantage. Post-pandemic, businesses that successfully implemented an omni-channel experience gained an edge over those who rely solely on physical or online storefronts. Customers value an authentic shopping experience, which is why it’s more important than ever to leverage existing brick-and-mortar stores as shoppers return to the high street.
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