A New Perspective On MDM

By Matt Pillar, chief editor

February 2014 Integrated Solutions For Retailers

As mobile devices become indispensible tools to everyone from distribution center employees to customer-engaging store associates, retailers are paying more attention to their impact on the customer experience. As such, they’re paying closer attention to their mobile device hardware investments, increasingly through the deployment of MDM (mobile device management) solutions. That retailers are accepting MDM as a necessity is not surprising; according to our 2014 Retail Tech Spending Survey, mobile POS and non-POS-enabled mobile devices for store associates are our readers’ top two spending priorities this year. Nearly half of retailers call mobile POS hardware their top in-store hardware priority, and close to 40 percent will outfit associates with mobile devices to assist them with inventory and customer-facing tasks like CRM and clienteling.