A Year's Worth Of Sales In 3 Months

By Matt Pillar, chief editor

July 2015 Integrated Solutions For Retailers

Think Christmas is important to your business? It’s almost everything to Cherry Hill Photo. Here’s how a unique retailer ensures it captures every sale.

It’s summertime, and the livin’ is easy for John Wible. With the Easter season behind him and the Christmas season a few months away, the director of IT for Cherry Hill Photo is most likely on a beach somewhere, breathing easy until it’s time to dust off his cameras and POS systems and roll out some 400 seasonal mall-based kiosks for the holiday season. Cherry Hill Photo is one of the nation’s largest providers of photos with Santa and the Easter Bunny, and according to Wible, its annual revenue is entirely dependent on sales made during 3 months of the year—one month prior to Easter and two months prior to Christmas.

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