News Feature | March 24, 2017

Amazon Adds Limited Alcohol Delivery To Its Prime Now Offerings

Christine Kern

By Christine Kern, contributing writer

Amazon.com

Beer and wine delivery are now available in the Cincinnati and Columbus markets.

Amazon has announced the addition of beer and wine delivery for its Prime Now service in the Cincinnati and Columbus markets. Customers can place their orders with delivery guaranteed in one hour or less. Hundreds of alcohol-related products, including popular brand names like Chateau Ste. Michelle, Bud Light, and Veuve Clicquot, and local favorites Great Lakes Brewing Company, Rhinegeist, and MadTree Brewing, have been added to their inventory.

“We are excited to continue expanding our product offerings and we know customers will love getting wine and beer delivered right to their door in one hour or less,” explained vice president of Prime Now worldwide Stephenie Landry. “Whether you run out of wine at your dinner party or need more chilled champagne for mimosas at a family brunch, Prime Now can save customers time with superfast delivery so they can skip a trip to the store.”

Amazon added liquor to its 1-hour delivery in the Twin Cities last summer, servicing not only the Twin Cities but also the surrounding suburbs as well. In that service, Amazon had partnered with Surdyk’s to add liquor to its list of available items. Amazon, debuted one- and two-hour delivery of beer, wine and liquor through its Prime Now service last year in Seattle.

Through Prime Now, Prime members can get free two-hour delivery or choose to pay $7.99 for guaranteed one-hour delivery. Prime members can download the Prime Now app for iOS or Android devices, or visit www.primenow.com to place and track orders.

Drizly, a Boston-based startup, has also been raising capital to outpace its competitors including Amazon. It is the “Uber for alcohol,” providing customers with a convenient way to get beer, liquor, and wine delivered to their home within an hour. According to Geekwire, Drizly “wants to build the biggest online catalog of booze available for delivery in the country and become the de facto e-commerce shop for online alcohol sales.”